Spyderco and MAP

Last weekend some guy tried to say I was price gouging even though my prices are generally below those of Cabelas, Bass Pro and are competitive with other show vendors.

Seems he could get it cheaper on line.

Yet I have overhead and I am not drop shipping the knives I carry.  I have legitimate sources for the knives I sell.  When they have closeouts I am able to pass the prices on as I have been doing with some of the Cold Steel knives.

I support the idea of MAP pricing as a way of supporting small businesses.  This race to the bottom is part of what is destroying America and crushing hard working small business people.

If you are going to buy on line don’t handle my knives, handle the knives from the vendor you are going to buy from.

I walk the shows too, when I get a chance and I eyeball other vendors knives and prices to make sure my prices are close to theirs. Sometimes a particular vendor may be blowing out some of their knives for various reasons such as trying to change stock and bring in new knives.  There are sometimes super deals but we are businesses not garage sales or hobbies.  Our weekend sales often keep the roofs over our heads.

“Integrity is being good even if no one is watching”….

We wanted to make everyone aware we are implementing a change for 2016 that you should hear directly from us. Spyderco will be implementing a Minimum Advertised Pricing (MAP) Policy with our retailers that will go into effect January 1, 2016. This means that there can be no advertisements on-line or in print at a price lower than 40% off of MSRP. We are also not raising prices on nearly all of our product line. Our policy is slightly unconventional and is designed with everyone in mind.

We are consumers too, we understand buying products based on important factors like product quality, price, business reputation, customer service, and other factors, and we understand the value of finding that great deal and knowing that you are purchasing a great product from a reliable source. We also understand that over the last 40 years, we have cultivated unique partnerships to include consumers, retailers, wholesalers, and suppliers that have all contributed to our success in one way or another.

Our number one priority is to continue to bring you Reliable High-Performance products. We plan to continue growing our innovative product line, finding creative ways to fight counterfeit products in the marketplace and continue strengthening our relationships with those who are committed to the same goals.

Many of us have our favorite store or website that we purchase from for many different reasons with price being only one of those factors. This does not mean that on January 1st, all of our products will suddenly be extremely more expensive, instead what it means is that Spyderco is working with everyone in our network to continue bringing our products to you at fair prices through your favorite retailers.
This is a work in progress and we will continually review and apply our CQI – Constant Quality Improvement philosophy in the coming months. The Spyderco Crew thanks you for your undeniable loyalty and continued support!

 

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